Blogging

    What is extreme content? Don’t worry— it’s not adult content, or graphic violence, or even anything terribly controversial. “Extreme content” refers to very large sites ranging in size from 1,000 to 10,000…even 300,000 pages.
    Now why on earth would anyone go to the trouble to create anything that huge, other than trying to get into the Guiness World Records? They do it in order to have a ton of pages that will result in a massive saturation upon the search engines.
    Let’s look at it this way: say you’ve got a nice little ten-page site. Those ten pages give you ten chances to get listed somewhere in a search engine’s rankings. Contrast that with an extreme content site of 1,000 pages. That site has 1,000 chances of getting listed in the rankings, which means some of their pages will no doubt get listed up near the very top.
    Of course, not all of the 1,000 pages will rank in the top 10—there’s not room, by definition—but you’ve got a better chance that some of them will. And when you get all that traffic streaming into your site, you can direct them to your main site by using pop-unders or links and articles on those pages.
    Of course, you can also use them to make big bucks by putting Google ads on these pages using Google AdSense.
    However, keeping track of thousands of pages requires a good organizational scheme. You’ll want to use a service like Wordtracker.com or the Overture keyword tool to find out the most popular keywords. Once you’ve figured those out, use a tool like traffichurricane.com to build a huge site.

So what all do you put in an extreme content site?

• Articles – be sure and organize them by categories. Otherwise, it’ll be like trying to find a needle in a haystack. And it’s critical that they be SEO keyword-rich.
• Web forums – people love forums where they can discuss things, so give them a place to vent and have their little flame wars.
• Polls – people also love to be asked their opinions, so give them a place to express it, even if it’s just a multiple-choice poll.
• Games – a huge number of people love to play games.

    So what sort of strategy do you use to create an extreme content site? Well, for one thing, you don’t try to do it at once. Having said that, though, if you think you want to go extreme, make sure you set up a basic structure that allows for expansion.
    Start small, but leave room to grow. For instance, start out with a ten-page site that stays on one topic. Then, once you get Google AdSense going and the checks are coming in, use the tools discussed in this book to determine the hottest keywords of the month and use the other tools we talk about to build your keyword-rich content.
    Before you know it, you’ll be up to thirty, sixty, even a hundred pages. Then you’ll just need to make a commitment to add a certain number of pages each month.
    Another great way to build a quick content site is with other peoples articles using a tool like Article Site Builder.
This tool builds content pages by pulling articles from article site directories like www.ArticleCity.com and www.EzineArticles.com

    What’s a Googlebot? It’s one of the little web-searching spiders (automated). And these spiders have definite preferences, so you want to make sure your content is good spider food.

    Spiders like: 

• Neat code—less lines of code than lines of text (or more lines of text than lines of codes.)
• Normal keyword densities of 3-7%.
• Lots of backlinks on pages that link back to your home page. (Top sites have an average of 300 backlinks.)
• Original content not found anywhere else.
• Quick downloads of sites, which means not a lot of dynamic URLS to other sites.
• Site maps.
• ALT Tabs for images.
• Link partners who are contextually relevant to your page (i.e., if your page is about buying real estate, links might about be how to get loans, how to prospect for deals, how to start a corporation…but not about pet gerbils, latest fashions, or cell phones.)
• New content every time the spider comes to check up on your site.

    Spiders do not like:

• More lines of code than text.
• Nested tables.
• Super-high keyword densities, which they call “keyword stuffing”.
• “Doorway pages” that act as a portal and which just happen to have super-high keyword densities.
• Too many backlinks to your home page from within your domain.
• Duplicate content from another site—regardless of who stole what from whom.
• Lots of dynamic URLs that cause a site to take forever to download.
• Repeating the exact same words in your linking text, which the spider will interpret as automated link swapping. (Interestingly, it’s fine for the spiders to be fully automated, but they hate it when we do that!)
• Stale content that never changes.

    Frontloading means that you start headlines, paragraphs and links with the most important words. The first words should communicate the subject of the headline, paragraph or link. This is not like writing a novel or a story, where you have time to be coy and not get to the point for awhile. You’ve got about a quarter of a second to grab that user’s attention or he won’t read the rest of the sentence. Make the most of that opportunity.

    If you do this, and you frontload your writing, especially at the top of the page, user’s eyes will easily catch the most important info, and they’ll keep reading.
   

    Here are some examples of good frontloading:
• Foo Fighters release new cd
• Barbeque beef ribs recipes everyone will like
• Tom Cruise stars in a new movie

    Here are some bad examples that are not frontloaded:
• New cd is being released, it’s by the Foo Fighters
• Everyone will love these great new recipes for barbeque beef ribs
• New movie is coming out and it’ll star Tom Cruise